During the 3v3 tournament, teams played their matches in the new format. In addition, they were able to earn extra points through our X-Skills skill games. In teams of three, players took on the challenges in terms of speed, control and scanning. The scores they set counted in the pool phase. That changed the dynamic. Between games, there was no rest, training took place. Individual performance had a direct impact on team results. Skills were not an afterthought, but an integral part of the competition.
Not only the participating teams participated. Visitors were also able to play our skill games and register their score via a SkillTag (NFC band). Within seconds, their result appeared on the leaderboard. What we saw was exactly what we believe in: waiting became participating. Watching became competition. Players came back to improve their score and challenged each other.
One of the highlights was the Beat the Champion concept. Nike athlete Duco Telgenkamp set the benchmark himself. His times were at the top of the leaderboard as a reference point. The challenge was simple: who knows how to beat Duco? A lot of players made an effort. One player succeeded. Frits improved the top time, finished at the top of the leaderboard and won a Nike stick provided by PassaHockey.
Measurable skills provide more energy, more engagement and more competition. Exactly that happened in De Maasilo. Nice to be part of that at the first edition of Nike 3v3.